Search engine marketing is a digital marketing strategy and it is also referred to as SEM. It is used to improve the visibility of the website on the search engine result page(SERP). We can increase the ranking and visibility of websites in both organic and paid activities.
The organic way is Search engine optimization(SEO). SEO is a set of processes used to optimize the website for better ranking. This strategy helps the website to rank at the top of SERP and helps to get more organic traffic. When the traffic and number of visitors increase, the number of potential customers also increases.In short SEO is a digital marketing strategy to promote your business in an affordable way.
The paid method is called SEM. It is used to increase traffic to the website using paid Ads. SEM is the process of showing paid Ads on top of the search engine results or at the sponsored portion of SERP. The payment is based on the ranking position and keyword.For the most popular keyword, the expense will also be high Pay-per-click(PPC) program advertising like Google Ads is one of the commonly used paid advertising programs.This program works in a way that, the advertiser will pay an amount when someone clicks on the Ad.
It is one of the best ways to build brand awareness among the customers who are ready to purchase the product. Also, it helps to reach easily to the targeted audience and increase traffic to your website. Brahma IT Solutions is the best Search Engine Marketing Company in Kochi providing affordable Services that suits your needs.
When you purchase a keyword, your Ad will be displayed on the top of the search engine result page and this will result to get more traffic in a short period.
You can make the Ads adaptive, and make Ads visible to targeted customers with specific ages, gender, profession, time, etc.
You can analyze the information such as the number of clicks received, impressions, understand the position, cost, etc. Google Ads will update all information about your Ads.
You can decide the budget of your Ads and the payment is only based on the number of clicks. So you can choose a campaign that is affordable to you. Also, you can start or stop whenever you need.
Brahma IT Solutions is the leading Search Engine Marketing Company In Kochi