There are many ways for potential clients to find your website other than typing in the direct URL. One of the most powerful and least understood ways is through SEO (Search Engine Optimization). SEO is how Google determines what order search results are shown in. It is important for designers to understand SEO because it will enable potential clients to find you and generate awareness for your firm. SEO may seem like a foreign language due to all of the technical terms, but there are many basic actions you can take to make improvements. SEO is all about growing visibility in search engine results. It’s what determines where your website will show up on a search engine results page. The biggest challenge is how to impact it and this is where internet marketing comes in.
Backlinks are links on other websites or pages that take people directly to your website. Having multiple quality backlinks helps your site rank higher on the search engine results page. One way to increase the number of backlinks you have is to create guest posts on other blogs or even to leave comments on other blogs and media postings. You can also increase quality backlinks by creating press about new projects or important announcements. Any increase in posts about you or your business will most likely have a beneficial effect on your search engine ranking.
Keeping your copy up to date helps increase your search engine optimization. Go through your website and read over any old copy, refreshing the verbiage and adding more descriptive keywords can help improve your brand’s visibility on the web. Descriptive keywords can be added in the copy for different projects. Add the details into the copy such as the location and descriptors are about the style of the project. An example of this should be a portfolio for contemporary home design in Marin on a website. There are many free tools on the web where you can type in a word and get related keywords that can then be incorporated into your copy and meta tags. Creating internal links on your website helps with website navigation and distributes the ranking power among the different pages on your website.
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